Direct mail is alive, well, and delivering results as marketers are harnessing customer data to communicate with recipients on an individual basis. After decades of using limited personalization in mail campaigns, direct marketers are upping their use of the technique. Advances in printing technologies, data mining, audience segmentation, predictive modeling, and other forms of targeting are playing a prominent role in driving the use of personalization in direct mail.
After decades of using limited personalization in mail campaigns, direct marketers are upping their use of the technique. This special report highlights the key factors and technology innovations driving the expanded use of personalization in direct mail.
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Interested in learning more? View this exclusive report to learn about the market trends and technology innovations in digital printing that are revitalizing direct mail with enhanced personalization.
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