2019 CMO Virtual Event
Customer’s expectations are skyrocketing; at every touchpoint they expect personal, relevant service. Yet, keeping up with customer expectations is a real challenge for most organizations. Today, the primary device is mobile, but tomorrow, who knows what technology it will be.
The answer for many organizations is to design commerce systems with an ‘agility-first’ mindset. Agility-first commerce, also known as headless commerce, recognizes that the status quo is constantly changing; commerce will be embedded into a variety of touchpoints and devices, all the while anticipating modifications for the future. Agility-First Commerce separates the user experience from the back-end of e-commerce services, by storing, managing, and delivering content with a separated front-end delivery layer. This commerce architecture is more important than ever, due to increasing lofty consumer expectations.
Join Argyle Executive Forum, in partnership with SAP, as we discuss what it takes to build compelling mobile experiences for customers, how to architect in agility to your customer experience, and how to futureproof commerce capabilities.
In this webinar, you will learn:
Offered Free by: SAP
See All Resources from: SAP