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Using Webinars to Engage Omnichannel Customers
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"Using Webinars to Engage Omnichannel Customers"
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Today’s B2B marketing strategy needs to run seamlessly across channels, from web to email to social. With massive opportunities for engagement and data collection, and with long-tail impact, webinars should be a core channel for many brands.

DMN's Editor-in-Chief, Kim Davis, will be joined by Special Projects Editor Marjorie Romeyn-Sanabria, where they will discuss:

  • How to create and measure engagement with webinars
  • How to introduce audience interaction
  • How to use webinars to build brand credibility
  • How to dovetail your webinar strategy with other channel initiatives

Also, our live Q&A will feature guest panellists Chris Darch (Vice President of North America) and Melissa Hugel (Marketing Manager) from webinar platform WorkCast. They will be on hand to answer your webinar specific questions and provide first-hand experience on how webinars can engage leads across channels.

Can't make it on the day? Don't worry, register anyway and we'll send you the on-demand recording.


Offered Free by: Workcast
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