Employee advocacy is not just another buzzword.
LinkedIn reports “In an average company, only 3% of employees share company-related content but they are responsible for driving a 30% increase in the content’s total likes, shares, and comments.” The Marketing Advisory Network set out to find out what’s holding employees back, and more importantly, what can be done to break through the barriers and drive more engagement.
To achieve that goal, we went right to the source – surveying 499 employees from a wide range of organizations. We found some remarkable truths you’re going to want to explore.
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