It's time to level up your Connected TV audience strategy and make sure you're getting the most out of this powerful ad channel. Whether you're a digital pro who needs a rundown of what you can do with CTV, or you're coming from the world of linear TV and need a full audience-targeting tour, we've got you covered. Sponsored by MNTN.
There's no faster growing ad channel than Connected TV. The question "Should I run CTV?" has been answered with a resounding yes. The next question is "How and where should I run it?"
One of the biggest pieces to familiarize yourself with is CTV's ability to target viewers. But there is a lot of audience data out there—so where do you start?
Check out this guide to learn about:
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