Research Library

A Shift to the New Normal

In 2018, NAPCO Research and PRINTING United Alliance conducted the first print industry convergence study. The analysis of commercial, in-plant, packaging, wide-format, garment, and industrial PSPs validated the convergence phenomenon.

Three years later, with industry forces such as digital adoption, service provider contraction,

increased e-commerce demand, and external factors such as a global pandemic impacting the

industry, this subsequent study reassessed the degree to which convergence is occurring across print segments and have redrawn migration patterns across segments.

This study provides valuable insights for commercial printers including:

• An assessment of current convergence trends in the print industry and the differences in trends in 2021 versus 2018
• Key areas with the most growth opportunities cross-segment for the commercial printers
• How organizations are effectively evaluating expansion and investing into other segments to increase profitability
• How continued convergence will impact the future of the industry

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