Research Library

Opportunity in Adjacent Markets

Discover how print shops are diversifying revenue in the face of competing technologies, changing market dynamics, and shifting customer demands.

In 2018, NAPCO Research and PRINTING United Alliance conducted the first print industry convergence study. Now, three years later, this subsequent study surveyed printers to reassess the degree to which migration is occurring across print segments. The data is clear: diversification in the print industry is growing.

This study provides valuable insights for commercial printers, including:

• An assessment of current diversification trends in the print industry and the differences in trends in 2021 versus 2018
• Key areas with the most growth opportunities cross-segment for the commercial printers
• How organizations are effectively evaluating expansion and investing into other segments to increase profitability
• How continued convergence will impact the future of the industry

Read more about these research findings and what it means for the future of your business.

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