A Shift to the New Normal
In 2018, NAPCO Research and PRINTING United Alliance conducted the first print industry convergence study. The analysis of commercial, in-plant, packaging, wide-format, garment, and industrial PSPs validated the convergence phenomenon.
Three years later, with industry forces such as digital adoption, service provider contraction,
increased e-commerce demand, and external factors such as a global pandemic impacting the
industry, this subsequent study reassessed the degree to which convergence is occurring across print segments and have redrawn migration patterns across segments.
This study provides valuable insights for commercial printers including:
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